Schwartz’s is turning back the clock on its prices to celebrate its 90th anniversary

As if Schwartz’s needs another reason to form a block-long lineup, the iconic smoked-meat deli on the Main is offering a tasty deal to celebrate its 90th anniversary today.

The Montreal Hebrew Delicatessen, known much better as Schwartz’s, is turning back the clock on its prices today from 11 am to 2 pm and is offering a smoked-meat sandwich, fries and a Coke for $1.09.

In a phone call with Daily Hive, the 90-year-old deli confirmed the deal and admitted that they’re celebrating a tad prematurely. The deli’s original owner, Reuben Schwartz, opened the restaurant on December 31, 1928, but decided to celebrate today, November 20, instead of, you know, New Year’s Eve.

Granted, given the renowned deli’s popularity, a battle between New Year’s Eve and Schwartz’s would still be pretty tight.

The $1.09 deal is reflective of the prices from 1928 and is offered exclusively in-store and isn’t valid with take-out orders.

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The only Montreal restaurants that are older than Schwartz’s are the Montreal Pool Room, founded in 1912, and the Old Port’s L’Auberge Saint-Gabriel which started in 1754.

Needless to say, if you’re looking for lunch options today, rustle up a toonie and enjoy some of Montreal’s best, even if it means waiting in line – it’s all part of the charm.

Schwartz’s 90th Anniversary Deal

When: Tuesday, November 20
Time: 11 am – 2 pm
Where: 3895 Boulevard St-Laurent
Price: $1.09

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