SAQ to increase prices on over 1,800 products this weekend

Aug 14 2020, 5:54 am

Prices will be hiked up on 1,828 SAQ products as of this weekend.

The Société des alcools du Québec (SAQ) announced on Thursday that it is increasing the price of several products starting on Sunday, and specified that 1,828 products will see an average spike of 1.8% or 42 cents.

Quebec’s liquor commission said it has cancelled a second overall price increase that was scheduled for November 2020.

Prices on 926 products will remain the same and the cost of 44 unspecified products will be reduced.

The Crown corporation says the price increase is coming from its producers in Europe and the United States, citing the exchange rates as significant impacts.

“Offering fair prices is one of the pillars of the SAQ’s customer experience. That’s why, considering the exceptional period we’ve been going through for the past few months, we have revised our price adjustment schedule to grant only one price increase in 2020. Our supply-management teams are always working rigorously so that each price increase can be fully justified,” said Sandrine Bourlet, Vice-President, Procurement and Merchandising, at the SAQ.

She added: “The transparency of our pricing structure, which is also explained in our Annual Report, is essential. We post a page to our SAQ.com website explaining the negotiation process and the mechanics of price adjustments that have an impact on our customers’ spending.”

The SAQ’s next price increase is scheduled for May 2021.

A breakdown of SAQ pricing can be found on the corporation’s website.

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