The nursing order of Quebec is fed up with people dressing as sexy nurses for Halloween.
The Ordre des infirmières et infirmiers du Québec (OIIQ) shared a press release on Monday, announcing its new campaign aimed at ditching the sexy nurse mantra, which the order says turns a serious profession into a fetish.
Instead, the OIIQ is encouraging costume wearers to wear more realistic nursing uniforms.
The order’s president, Luc Mathieu, says stereotypes about nurses still persist, despite the fact the profession has evolved.
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In French, Mathieu says the choices in Halloween stores or online are “scary,” and the “eroticization of the profession is socially and professionally unacceptable.”
He says the nursing practice is a scientific one and their expertise “must be better known and valued. It is time for perceptions to change.”
In a tweet, the OIIQ says the new project is to provide a “realistic image” of the nursing profession and says the “shock campaign” will encourage people to think more critically about how nurses are represented.
À l’Halloween, projetons une image réaliste de la profession infirmière. Une campagne choc pour inciter la population à réfléchir de manière plus critique à la façon dont les infirmières sont représentées. #costumeinfirmière #expertiseinfirmièrehttps://t.co/lVs2FqMrU1
— Ordre des infirmières et infirmiers du Québec (@OIIQ) October 24, 2022
The campaign is aiming to sensitize people about how nurses are portrayed when it comes to Halloween and will try to offer the public a more realistic image of the profession.
In an email with Daily Hive, the OIIQ admitted it won’t start producing its own Halloween costumes but said it has come up with a version that could present the nurses realistically.
The order says present-day and accurate costumes would focus on a set of medical scrubs, a stethoscope, an ID card, and a surgical mask, offering a more credible insight into the profession.
You may want to think twice this Halloween, gang.
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