Before the Montreal Canadiens extended their win streak to three games on Monday night against their bitter rivals, the Toronto Maple Leafs, they debuted a special warmup jersey in honour of Black History Month.
The all-black jerseys, which featured green, yellow, and red accents quickly got the attention of fans.
The Canadiens will celebrate #BlackHistoryMonth on Monday, February 21 at the Bell Centre.#GoHabsGo | @CHCFondation https://t.co/dveAUFY0ae
— Canadiens Montréal (@CanadiensMTL) February 19, 2022
This prompted many replies from people wondering where they could get their hands on a sweater adorned with the Pan-African colors, which, according to the team, “serve as symbols to represent African Diaspora communities.”
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The Canadiens later announced that the player-worn autographed jerseys were up for auction on black.bidandraise.com.
You can still bid on our #BlackHistoryMonth warmup jerseys!
Proceeds will go to @pour3points.
» https://t.co/rBIE9EhjsH#GoHabsGo | @CHCFondation
— Canadiens Montréal (@CanadiensMTL) February 22, 2022
In a press release, the Canadiens confirmed that funds raised through this auction would be donated to Pour 3 Points, an organization committed to developing and increasing the positive impact of sports coaches on young people from disadvantaged backgrounds.
“The Montreal Canadiens have a major influence not only in the sport world but in society as a whole. I am very grateful that this great organization is partnering with Pour 3 Points in order to support the potential of young people from underprivileged backgrounds, and thus contribute together to a fairer society,” said Fabrice Vil, founder of Pour 3 Points.
Tricolore Sports, one of the team’s official retailers, has also committed to donating 10% of their Monday sales made online and in-store to Pour 3 Points, to” support the creation of environments conducive to the well-being of young people.”
Online auction bidding for the warmup jerseys will officially close at 9 pm on Wednesday, February 23.
To learn more about the Canadiens’ additional initiatives, visit their Black History Month page.