Attention all Nintendo fans! Get ready to feel like Mario with a Super Star, because exciting news is coming out of Japan.
With massive successes such as The Wizarding World of Harry Potter making huge splashes in the theme-park industry, international media conglomerate Universal is taking on yet another exceptional feat with one of the most recognized franchises in the world, Nintendo.
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Creating Super Nintendo World, as it has come to be known, will be no small task.
The first location will be unveiled at Universal Studios Japan in the summer of 2020 before the Olympic Games in Tokyo.
The park will feature classic areas from the various Super Mario games, including Mushroom Kingdom, Peach’s Castle, Bowser’s Fortress, and more.
“The land’s interactive environments will seamlessly connect using state-of-the-art technology to create an innovative and immersive theme park experience for countless opportunities to discover the excitement of your favorite games,” according to the Universal Studios Japan’s website.
Chief Creative Officer and Senior Vice President of Universal Creative, Thierry Coup, explained at the Global Kick-Off Presentation Event the creation of a custom-designed wearable wristband that will provide guests with the ultimate immersive experience.
The “Power Up Band” will be linked to an exclusive smartphone app that will connect guests to “dozens of iconic Nintendo items throughout the land in a truly seamless and innovative way.”
The app will track their adventures as well as note any items that they collect along the way, such as stamps, coins, and others.
“It is truly one of the most innovative experiences we have ever created at Universal,” Coup stated.
As they wander the park, guests will discover boxes that they can jump up and touch with their wristband to collect coins, just like Mario in the games.
Other attractions at the park include being placed in the driver’s seat with an ultra-immersive Mario Kart as well as exploring on the back of a Yoshi.