One of Canada's biggest cannabis retail brands to open on Yonge Street February 7

Feb 6 2020, 10:46 am

The country’s largest cannabis retail brand by revenue is opening in Toronto on Friday, and it’s adding a little something to sweeten the deal for those who make it out to their grand opening.

META Cannabis, the retail arm of National Access Cannabis, is opening its first Ontario location at 378 Yonge Street, just north of Dundas Square.

Having partnered with one of the Ontario cannabis retail lottery winners, the new META outlet will be hosting a grand opening for its customers.

From 4 to 11 pm, stop by to sample complimentary snacks and enjoy pricing deals and giveaways. The very first customers through the door will be able to indulge in local desserts, including delicious doughnuts from Donut Monster and hot chocolate from Delight Chocolate.

Customers will also have the opportunity to get free stickers and purchase META-branded grinders for launch pricing of $0.99 and lock bags for $0.49 (all while supplies last).

“The newly refined META brand is set to launch in Ontario – a solid first step to spark our expansion across the province,” said Mark Goliger, CEO of META Growth in a previous release. “This premium real estate location will introduce a high volume of customers to the META brand. Through our agreement with the owner, we plan to make this site one of the top performing stores in the country.”

According to the company, META Growth currently has 36 licences and 34 operating stores, either owned or partnered, in Manitoba, Saskatchewan, Alberta, and British Columbia.