Quebec's cannabis store logo is the 'butt' of jokes on the internet this week
Quebec’s new logo for provincial cannabis distributor and SAQ subsidiary the Société québecoise du cannabis (SQDC) was quietly released to the public last week.
Allegedly, it is supposed to depict a Q with a cannabis leaf in it – along the lines of Hydro Quebec’s logo, a Q with a bolt of electricity.
However, Quebec residents are seeing the logo a little bit differently.
Is it just me or does the #SQDC logo look like a puckered butthole with something sticking out of it? Looks like they know exactly where they can go stick their irradiated gov’t weed. Not sure if this or Ontario’s cannabis store’s logo is worse pic.twitter.com/pYl85pcLcG
— StonerCast (@StonerCast) June 28, 2018
StonerCast’s opinion was echoed on Reddit. “The Quebec’s Cannabis Society (SQDC) revealed their new logo yesterday, and all I see is a rectal thermometer,” a thread was titled by Reddit user anniboo.
Although the above response has been overwhelmingly common, not everyone sees the controversial logo as a lower body orifice.
Très surpris d’apprendre que la #SQDC (La Société québécoise de cannabis) s’est inspiré de mon dessin de poule qui joue au soccer pour la conception de leur logo. pic.twitter.com/oQxVf6M3oU
— Jean-Michel Martel (@J_M_Martel) June 30, 2018
“Very surprised to learn that the #SQDC (La Société québécoise de cannabis) was inspired by my drawing of a hen playing soccer for the concept of their logo,” tweeted @J_M_Martel in French, accompanied by a sketch.
Others were simply unimpressed.
Way to phone it in with that logo… #sqdc #Quebec pic.twitter.com/d2yUFevrvD
— Aalex Greco (@aalexgreco) June 29, 2018
Twitter user @MarieRose42 concurred.
C’est pas recherché comme dessin, ça ressemble plus a un dessin de la maternelle qu’a un LOGO de la #SAQ #SQDC… #plq #polqc #PQ #assnat #couillard https://t.co/6ZXjX0ytuQ
— Marie Rose (@MarieRose42) June 29, 2018
“It looks more like a kindergarten drawing than a logo,” she tweeted in French.
But not all the feedback is bad. “Aw, I kind of like it. It’s the Fleur de Lis, maple leaf, weed leaf, letter Q, the letter colour green, and an ass. It’s all the things I love in one logo, I approve,” commented Redditor allison_redford.
Said @boulevardbrutal in French, “Far from me to criticize the anus logo! I like anuses.”
P.-S. loin de moi l’idée de critiquer le logo anus hein! J’aime ça les anus. #SQDC
— Boulevard Brutal (@boulevardbrutal) June 29, 2018
The logo comes courtesy of Canadian marketing & communications agency Cossette, with the so-called butthole costing QC taxpayers a cool $45 000.
In comparison, Ontario’s logo cost about $640,000… though it has yet to be compared to an anus.
- The Quebec government has finalized its laws for cannabis legalization
- $650K price tag expected for Ontario Cannabis Store brand and marketing
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