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Ontario has revealed its cannabis store name and logo

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DH Toronto Staff Mar 09, 2018 11:40 am 2,823

Ontario has revealed its long awaited brand name for its cannabis agency.

As legalization nears, the province will be selling weed under the name the “Ontario Cannabis Store.”

And its logo is just as exciting as its creative name.

lcbocannabisupdates.com

The province will use “Ontario Cannabis Store” for its physical shops and online channel.

“The name is designed to convey a safe, simple and approachable environment for consumers, and agency employees, in a clear and easily understood manner,” states the LCBO Cannabis updates page. “We are confident the brand name and logo will help ensure Ontarians are able to safely and easily identify Ontario Cannabis Stores as the sole legal retailer of non-medical cannabis in Ontario.”

If simplicity was their target, they clearly achieved it.

And the Twittersphere has really taken to the new logo.

But this user clearly nails it when it comes to the designers…

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DH Toronto Staff

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