Recreational cannabis legalization has faced one major criticism since it began almost one year ago: the price.
It doesn’t matter if you only smoke at parties, on weekends, or immediately after you’re finishing work as a cannabis writer every day, legal weed’s costs are exorbitant, and there are other options.
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To counter this, HEXO announced Wednesday that they’re releasing a “value brand,” called Original Stash, that will cost as low as $4.49 a gram including taxes for one ounce of product (28 grams).
“It is becoming increasingly difficult for the average consumer to distinguish products that are legal, versus those that are not. Illicit cannabis distributors have gone as far as include the mandated Health Canada warnings and THC disclaimers,” said Sebastien St-Louis, HEXO Corp’s CEO and co-founder.
“Illegal cannabis websites are well built, allow consumers to purchase online, and products are delivered to their doors.”
Statistics Canada’s own reporting — using the Stats Cannabis crowdsourcing survey for Q3 of 2019 — pegs the legal national average price at $10.23, while the unregulated market is estimated to be an average of $5.59.
This would place Original Stash at over a dollar lower than its resilient and unlicenced competitors.
Original Stash’s first product, OS.210 — catchy name — is billed as a hybrid sativa dried flower blend with a 12%-18% THC content. The product will be available at Quebec’s public cannabis retailer, SQDC.
As of publication, Quebec is the only province that will be carrying the Original Stash brand at this time, though HEXO says it’s looking to bring it to other provinces.