Edmonton Oilers reveal two beautiful Lunar New Year logos
The Edmonton Oilers have been on a roll when it comes to creating new logos for specialty game nights this season.
Earlier in the season, the team was praised for their amazing Day of the Dead logo, and it looks like they’ve done it again. The Oilers unveiled two beautiful new logos for their annual Lunar New Year game that is set to take place this Thursday against the Detroit Red Wings.
Both were designed by local artist Emily Chu, who also serves as the founder of the Together Chinatown Arts Festival and Chinatown Stories Map, as well as a co-organizer of the arts fundraiser Chinatown Greetings.
“As someone born in the Year of the Snake, I am thrilled to create this Lunar New Year logo for the Oilers,” Chu said in a release.
Edmonton Oilers
The main logo is a major re-design of the Oilers’ primary mark and takes a lot of inspiration from this Lunar New Year, which is designated as the Year of the Snake. A snake slithers at the top of the logo where the oil drop is and throughout the logo, where the “Oilers” script lands on its tail.
“The Snake is wise, intuitive and thoughtful, so I wanted to create something beautiful and elegant. The snake’s shape is inspired by Chinese knots or loops, which are often found on traditional clothing and wall hangings. These knots represent good luck and protection,” Chu described.
“The overall logo design also incorporates elements, symbols, and patterns using symmetry and balance. The pattern in the outer circle is inspired by designs found on mahjong tiles, adding an extra element of playfulness and mystery to the snake’s character.”
The other logo shown off is meant to be a shoulder patch and seemingly takes inspiration from mahjong tiles, with a snake curling throughout. These beautiful designs will be featured at Rogers Place during Thursday’s game.
Fans can already buy merchandise featuring both new logos at the Ice District Authentics shop and at the game itself. The Oilers have said that a specialty jersey with the designs will also be available, but so far, they have not revealed what that will look like.
All profits made from the merchandise will be donated to Re:Vita, a grassroots organization located in Edmonton’s Chinatown.