McDavid's wife Lauren just dropped new line of Hockey Canada merch

Jan 15 2026, 8:55 pm

Connor McDavid’s wife is teaming up with Hockey Canada ahead of the 2026 Winter Olympics.

Lauren Kyle McDavid will be supporting her husband in style when Team Canada takes to the ice in Milan next month. Just last year, she founded her own fashion brand named Sports Club Atelier (SCA), which is now teaming up with Hockey Canada for a brand-new fashion line that officially dropped on Thursday.

Fans wanting to rep the collection during the Olympics will have the opportunity to get their hands on anything from knit sweaters, bomber and puffer jackets, to hats, toques, and sweaters.

The items included in the collection are a bit on the pricier side, with the most expensive item being the varsity bomber jacket listed at $406. Other jackets and sweaters fall between the $134 and $399 range.

Toques are retailing for $60 while the baseball and trucker hats clock in at $48 apiece.

This isn’t the first time that Lauren’s company has teamed up with a Canadian national team, having also done up the WAG jackets for Canada and Sweden at last year’s 4 Nations Face-Off. SCA also has an exclusive collection of Oilers merch available for fans to purchase.

Lauren has been quite busy with multiple business ventures over the past few years. On top of SCA, she also runs a design firm named “Kyle and Co” in the Alberta capital and recently opened her own bar in downtown Edmonton named “Bar Trove,” which includes a furniture showroom named “Trove Living.”

While her husband may be one of the best hockey players on the planet, Lauren has been anything but shy about carving her own path as an entrepreneur.

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