Lululemon rejects claims it uses 'forever chemicals' amid U.S. investigation
Lululemon is at the centre of a U.S. investigation over allegations that it uses harmful chemicals in its products, which the company denies.
On Monday, U.S. Attorney General Ken Paxton stated that he has launched an investigation into lululemon over the potential presence of toxic per- and polyfluoroalkyl substances (PFAS) or “forever chemicals” in its activewear.
The investigation will look into whether or not PFAS is present in lululemon’s athletic apparel. It will also look into the company’s list of restricted substances, testing protocols, and supply chain practices to see if it’s in compliance with safety standards.
“Americans should not have to worry if they are being deceived when trying to make healthy choices for themselves and their families,” said Paxton.
According to Health Canada, PFAS are a group of chemicals used as surfactants, lubricants, and repellents for dirt, water, and grease. And because they don’t break down easily, they stay in the environment for a long time. These chemicals can impact people’s health, such as the liver, kidneys, and thyroid, as well as body weight and metabolism. It can also affect the immune and nervous systems, and the development and reproductive system.
ACHPF/Shutterstock
In an email to Daily Hive, a lululemon spokesperson said that the company is cooperating with the investigation. They added that the company does not use PFAS in its products and that it was phased out in the 2023 fiscal year when it was used in a small percentage of water repellent products.
“The health and safety of our guests is paramount, and our products meet or exceed global regulatory, safety, and quality standards,” they stated. “We require all our vendors to regularly conduct testing for restricted substances, including PFAS, by credible third-party agencies to confirm ongoing compliance.”
Daily Hive inquired about whether or not the affected products were sold in Canada, but did not receive a direct response.
In 2025, the company saw a five per cent increase with a revenue of US$11.1 billion. Shares fell on Monday morning after Paxton announced the investigation.
He stated that lululemon will be “held accountable” if the investigation finds that it violated Texas law.
“I will not allow any corporation to sell harmful, toxic materials to consumers at a premium price under the guise of wellness and sustainability,” said Paxton.