Some Canadians say they’re starting to spot shrinkflation at Costco

Jul 28 2024, 12:00 pm

Costco is known for its super-sized products, but now Canadian shoppers have noticed that some items carried by the big-box retailer have been impacted by shrinkflation.

In May, a shopper posted a side-by-side comparison of two Kirkland Signature brand toilet paper packages on the Costco Canada Reddit page.

One pack contained six rolls with 425 sheets per roll, while the other advertised six rolls with 380 sheets per roll.

Shrinkflation on toilet paper 👀
byu/OldAsk3025 inCostcoCanada

Costco shoppers in the comments shared their reaction to the shrinking TP.

“Costco was one of the homies… How are they going to do us like that?” wrote one commenter.

Another noted that despite shrinkflation on some items, they would continue to shop at Costco because of the company’s flexible return policy and membership benefits.

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byu/OldAsk3025 from discussion
inCostcoCanada

Some people who had recently bought the Kirkland toilet paper said that despite the rolls having fewer sheets, the new product was better quality.

“It’s a different quality of [toilet paper] now. It’s actually softer than the older stuff,” said a shopper.

“The new TP is thicker,” added another.

The shrinkflation toilet paper isn’t new to the big box store, as one customer noticed the change about three months ago.

Costco shrinkflation
byu/woofalo inWinnipeg

Toilet paper isn’t the only shrunken Costco item shoppers have spoken out about; some said they’ve also seen smaller portions at the food court.

One customer posted a picture of Costco’s chicken strips and fries, stating that the portion size was “just sad.”

Posts from the costcocanada
community on Reddit

A commenter said they had noticed the same thing when they purchased the takeout meal at a Costco food court a few months ago.

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“Yup, they used to do handfuls of fries and chicken, and now it’s measured and stingy,” said another shopper.

Some were unimpressed with the size of the chicken strips.

“When does a strip become a nugget,” wrote one commenter.

Others said that they’ve noticed some Costco locations are more stingy with their helpings than others.

“My Costco is still handing out the clogged artery serving,” wrote a Redditor. “However, I did go to another one further away from my home Costco and the portion was that of a child’s meal.”

One person from BC said Costco in Nanaimo had started using a scale to measure portions, which may be the reason for the change in size.

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Many Canadians have taken to social media to speak out against the shrinking products they’ve noticed on grocery store shelves. From chips to frozen veggies, numerous shoppers have pointed out that items have been smaller, but prices have stayed the same.

Daily Hive contacted Costco for comment but has not received a response.

Have you seen shrinkflation impact products at your local Costco? Let us know in the comments, or send us a tip via email at [email protected].

This article was originally published on May 31, 2024.

National Trending StaffNational Trending Staff

The National Trending Desk at Daily Hive focuses on discussions, guides, news, and trends relevant to Canadians. Got something other Canadians should know about? Email us at [email protected]


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