Canadians pick Air Canada and No Frills among most trusted brands
The most trusted brands in Canada have been revealed, and Air Canada and No Frills were voted highly in their respective categories.
BrandSpark International unveiled the winners of its annual BrandSpark Most Trusted Awards (BMTA) on Thursday, honouring the brands Canadians trust the most across consumer products, food and beverage, grocery retail, health & OTC, home goods, petcare, services, and retail and restaurant categories.
The awards reflect the opinions of 45,394 Canadian shoppers who collectively provided 240,033 brand evaluations across 363 categories in the 2026 BrandSpark Canadian Trust Study.
“In an environment where Canadians are increasingly selective with their spending, trust remains the currency of loyalty,” said Adam Bellisario, associate vice president of the BrandSpark Most Trusted Awards. “This year’s winners have achieved the highest levels of consumer confidence by consistently delivering quality, value, and reliability.”
The awards said one of the standout category winners was No Frills and Maxi, discount grocery stores owned by Loblaw. They were voted the most trusted grocery store for low prices nationally and in all regions, including Western Canada, Ontario, Quebec, and the Atlantic.
BMTA
Canadians picked No Frills and Maxi as a trusted brand despite a year of high food inflation amid the United States-Canada trade war. In October, a Loblaw report found that food prices remain above the general rate of inflation.
No Frills was also awarded the most trusted grocery store for customer service and the best for fresh produce in Ontario.
When it comes to air travel, Air Canada was awarded in several categories, including the most trusted airline for customer service, domestic travel, international travel, and loyalty program. In November, the airline shared good news for Aeroplan members collecting points.
BMTA
Other highlights in the awards include The Weather Network, which was voted as the most trusted source for weather information, and Ozempic, which was voted the most trusted prescription medicine for weight loss (a new trending category).
“Being most trusted doesn’t just mean a brand is widely known – it reflects real value recognized by Canadians,” said Philip Scrutton, vice-president, shopper insights at BrandSpark.
“Shoppers are willing to pay, on average, a 15 per cent premium for the brand they trust most over available alternatives. Trust makes brands resilient during periods of price fluctuation or economic instability.”
Check out the full list of trusted brands on the awards site.