Timmies employees have worked in overdrive for brief stretches each year since 1996 to produce these smile cookies — donating 100% of proceeds to over 600 local charities and community groups — but, occasionally, the haste of production shows in their work.
Every year, customers share the cookies’ widely varied facial expressions on social media, and 2023 is no different. Several photos have been shared from the Toronto area since the cookies’ May 1 launch, offering a window into the baked good’s apparent range of emotions.
I bought 3 Smile cookies from Tims yesterday for my husband, my son and I. Two made it out of their bag in tact. One didn’t.
They had theirs last night. I saved mine for today.
This is the one they left for me.
Happy early Mother’s Day.#SmileCookie pic.twitter.com/3bKf6UpEn4
— what the FUCK shauna 🇨🇦 🏳️🌈💙🍮🍺👋 (@saraheddenden) May 4, 2023
Some customers who expected the advertised icing smile were instead met with unenthusiastic yet oddly relatable expressions.
no i feel u rn smile cookie pic.twitter.com/OY9VO6f2oN
— cousin eddie (@sedmooo) May 4, 2023
However, this year’s overarching smile cookie theme appears to be a Greek mythological beast in the Cyclops. Or perhaps a pirate missing an eye patch because subjectivity is the true beauty of abstract art.
— Charlene.W (@Charzonit) May 3, 2023
One customer even claims to have been served three different one-eyed smile cookies and some “questionable five-heads,” the latter depicted with a photo of a cookie sporting an unusually broad forehead.
— TippyToes (@TippyToes2920) May 4, 2023
But cyclops-pirate and five-head cookies are just the tip of the iceberg, and customers who at least got some discernible visage — regardless of eye count or placement — were lucky in comparison to others who wound up with pure nightmare-fuel cookies.
It’s smile cookie season y’all.
This is what I got this morning. He’s seen some things. pic.twitter.com/lfH4VKGfoZ
— Sarah 🎶 (@archerandarrow_) May 2, 2023
There’s a certain level where it stops being a face let alone a smile.
— Karen Bradt (@KBee65) May 1, 2023
Tim Hortons smile cookies are available across Canada until May 7. Whether or not yours actually smiles, well, you’ll just have to try your odds.