Tim Hortons announced today that it’s expanding into China in a big way.
The Canadian-born chain of quick-service restaurants, now owned by Restaurant Brands International, has entered into an “exclusive Master Franchise Joint Venture Agreement with Cartesian Capital Group,” and the plan is to open more than 1,500 restaurants in the next decade.
“We have two main priorities at Tim Hortons: building and strengthening our brand in Canada; and expanding our iconic Canadian brand to the rest of the world,” said Tim Hortons President Alex Macedo in a news release. “China’s population and vibrant economy represent an excellent growth opportunity for Tim Hortons in the coming years. We have already seen Canada’s Chinese community embrace Tim Hortons and we now have the opportunity to bring the best of our Canadian brand to China with established partners who have expertise in the industry and the country.”
Despite suffering a major blow in the eyes of Canadians, according to a recent brand reputation survey, the company is thriving internationally.