When it comes to staple snacks of our childhood, it does indeed pour when it rains.
Just a few days after finding out Dad’s has binned their chocolate chip cookie operation comes news (to us) that Skippy peanut butter is no longer available in Canada.
Further research reveals the decision was made by Skippy’s U.S.-based manufacturer, Hormel, towards the end of last year.
“Thank you for your interest in SKIPPY® Peanut Butter. Unfortunately, effective September 2016, we have discontinued the sale of SKIPPY® Peanut Butter in the Canadian market,” read a statement on the company’s website as recently as January.
Skippy, which is making peanutbutter.com URL money, is still available in more than 60 countries. It is the most popular peanut butter brand in China, and the second-most purchased PB brand in the world after Jif.
For Hormel, it simply didn’t make sense to shuttle a low-return product thousands of kilometres across the country, dragging with it the added weight of French language labels.
So, to be clear here – it’s definitely us, not them.
And unlike your last relationship, it isn’t as easy as just getting it somewhere else. Skippy peanut butter is unjustifiably expensive on Amazon Canada, and overbearingly sweet South of the Border (the U.S. version contains 1-3 grams of sugar per serving more than what you used to find on Canadian shelves).
The real crime, of course, is feigning dismay. Skippy was a product of corporate America no less than printer ink, with about half the nutritional value. Its most endearing endorsement came courtesy of Dennis the Menace, who once force-fed a hog-tied man raw beans.
Alas, Skippy’s sentiment stems from the fact that it was simply present when we didn’t possess the cognitive depth to appreciate superior nut butters. And so, most of us will miss it in name only, and not by taste.