A massive fishing lure in Alberta is officially the largest in the world

A massive fishing lure in Lacombe, Alberta, has “o-fish-ally” been named the largest in the world.

According to Thompson-Pallister Bait Co. Ltd., manufacturers of Len Thompson Lures, the “World’s Largest Fishing Lure” became Guinness World Record-certified this past weekend.

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Lacombe’s lure measures in at 40 ft 5.25 in — nearly 25 ft longer than the previous record, which was located in West, Texas, with a length of 15 ft 6.72 in.

Len Thompson Lures. The Pallister Family (from left – Brad Pallister, Karen Pallister, Richard Pallister and Jessica (Pallister) Dew

The lure, which is located at the Len Thompson Pond in Lacombe, is situated at the end of Len Thompson Drive and is visible from Highway 2A. It was constructed to celebrate 90 years in business.

“If it inspires just one more person to pick up a fishing rod, take their kids out, or visit our town, we’ve done well,” said Brad Pallister, one of the company’s owners.

The company’s official Guinness World Record title has been published online.