Montreal-based tea darling DavidsTea is coming soon to a grocery store shelf near you.
The chain of boutique tea purveyors has announced a new partnership with Loblaw grocery stores and will be introducing its most popular flavours in tea sachets to Loblaw banner stores across Canada in the coming weeks.
“We are excited to leverage our strong brand awareness to reach new customers in the grocery aisle through this partnership with Loblaw, the nation’s leading food retailer,” said Herschel Segal, Executive Chairman and Interim CEO of DAVIDsTEA in a press release. “Among our wide variety of over 130 high-quality teas, this is an opportunity for new customers to discover some of our popular blends in tea sachet format at their local grocery store, while also providing added convenience to our existing loyal customers.”
The initial selection of DAVIDsTEA sachets will be sold in 15-packs and will include best-sellers like Cinnamon Rooibos Chai, Cold 911, Cream of Earl Grey, Just Peachy, and other cult classics.