A new shared e-scooter company has rolled into town.
Bird and Lime just got some competition, as Calgary’s third electric scooter company, Roll, has begun operations throughout the city.
The yellow and black two-wheelers are easy to spot set up on sidewalks, and are the newest addition to Calgary’s current e-scooter pilot project.
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Arda Ertürk, the chief communications officer with Roll, told Daily Hive in an email that the company is currently a Calgary-only operation.
“Currently, we are only operating in Calgary. Last year, we operated in Kelowna, BC,” Ertürk said in the email.
“COVID changed our habits in terms of how we travel. We believe that micromobility is needed now more than ever.”
Roll launched in Calgary on May 25, and though the city has a 150-scooter limit for operators until June 22, Ertürk says that they are planning to increase their fleet up to 500 scooters once that limit is lifted.
Roll scooters reach Calgary’s 20 km/hour and will be automatically reduced in low speed zones just like the rest of the city’s e-scooters.
Roll charges $1 to unlock and $0.35 per minute, on par with its competitors.
Ertürk also noted why Calgary was the obvious choice for Roll.
“Calgary is one of the first cities in Canada that brought scooters on the street. The City is very progressive about active transportation and it is a great example for other jurisdictions in Canada,” he said in the email.
“Calgary has one of the most scooter ridership on a global scale. We had more than 3,000 users and more than 2,000 trips averaging 15 minutes long, even with a limited number of scooters.”