ATB to match 50% of donations made to Alberta charities through its site

Alberta Treasury Branches (ATB) has amped up their donation contributions in the face of the COVID-19 pandemic.

A tweet from ATB on Friday, April 3, announced that the finance company will be matching 50% of donations made to Alberta charities through ATB Cares in the month of April.

Here’s your chance to give back to those who need it most. Right now, if you donate to an Alberta charity through ATB Cares, we’ll match 50% of your donation. We’re here for you, Alberta, and we’re stronger together.

— atbfinancial (@atbfinancial) April 3, 2020

ATB Cares is ATB’s cause-of-choice website that enables Albertans to donate to charities through their officially registered platform, with ATB matching 15% of all donations to Albertan, non-religious charities, up to a max of $1,000 in matching per donation.

They’ve since upgraded that donation match to 50% in the face of coronavirus, in an effort to minimize the impact on Alberta’s communities.

• See also: 
  • Calgarians to see some above freezing temperatures by start of next week
  • A gorgeous ‘Pink Moon’ will light up Canada’s skies next week
  • Mobile platform GetintheLoop launches new community initiative

The 50% donation match is eligible for donations made through ATB Cares in the month of April, up to a maximum of $100,000.

“Here’s your chance to give back to those who need it most,” ATB Financial’s tweet reads.

“We’re here for you, Alberta, and we’re stronger together.”