Rachel Thexton
PR pro for two+ decades, podcaster, animal-lover, and believe in being kind while working hard. Dream of travel.
Opinion: Pink Shirt Day holds little meaning when my kids are bullied
Bright shirts raise awareness and funds, but kids are missing the message.
Opinion: Air Canada and Loblaws had some of Canada's worst PR mistakes this year
How the crisis is managed is often equally as important as the crisis itself.
Opinion: BC Ferries in full crisis control mode ahead of busy long weekend
But will it be enough to ensure smooth sailings?