The Gap is launching it’s new marketing campaing called “Sprize” and this week they unveiled a unique street front display on Vancouver’s Robson Street. The display outside the store is entirely upside down, there is an upside down bike rack with the bikes also upside down. There is also an upside down fire hydrant and my personal favourite an upside down hot dog cart outside the Robson Street store front. Continue reading to see a time lapse video of The Gap being turned upside down.
The Sprize marketing campaign will allow shoppers to receive automatic credit if the item they purchased goes on sale within the next 45 days. A novel concept indeed but will that get people to step inside their stores? Only time will tell, but I have a feeling The Gap needs to reinvent itself and this marketing campaign is just a the first step in a long process.
photo courtesy of marketingmag.ca