American restaurant chain Wingstop is expanding into Canadian waters, opening its first location in the country in Toronto.
As part of its global expansion, Wingstop will be marking its first stop in its journey across the country right in Ontario’s capital.
The restaurant chain managed to score an agreement with Canada to open 100 Wingstop locations across the country in the next 10 years.
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“Wingstop in Canada marks another key step toward our stated goal of becoming a Top 10 Global Brand and further validates the portability of our brand on a global level,” said Nicolas Boudet, president of international at Wingstop.
“We currently see Wingstop addressing a need in the Canadian market with our unique brand positioning and product offering and believe this is a market where we can replicate the success we’ve experienced in the US, based on Canadians’ appreciation and craving for bold flavour and high-quality product.”
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The food chain has over 1,500 locations across the globe, specializing in cooked-to-order wings that are hand-sauced-and-tossed in any of its 11 signature flavours, and served with hand-cut fries, house-made dips, and sides.
According to the restaurant, Canada was targeted for its global expansion because of its proximity to the US and similarities in consumer behaviours.
Though the Toronto location is expected to open in 2021, Wingstop states that opening is “pending any unexpected or additional Canadian border regulations and closures stemming from COVID-19.”