Vancouver company to pitch posture-improving chairs on 'Dragons' Den'
A Vancouver company will appear on Dragons’ Den to see if their posture-improving chairs will impress some of the country’s biggest investors.
SpinaliS has been creating revolutionary chairs that have been improving the posture and overall health of those who work demanding desk jobs.
The chairs have a movable seat on a spring and an adjustable curved backrest with armrests to fit the shape of your spine.
Zaneta Badlikova and Miroslav Badlik, from the Czech Republic, are the exclusive dealers for SpinaliS chairs for the North America.
The couple fell in love with Vancouver when they studied English here in 2007 and moved over with their two children in April 2016. They then opened their first SpinaliS Canada store in Kitsilano.
Badlikova and Badlik have already established SpinaliS in three European countries: Czech Republic, Slovakia, Poland.
Since they brought SpinaliS to Canada they have sold over 500 chairs and were soon ready to take on the country’s top investors on Dragons’ Den.
“We have decided to apply for Dragons’ Den because our new Vancouver-based company was seeking a support from local experienced business people, especially their knowledge of the local market, contacts and of course also a financial help,” Badlikova told Daily Hive.
“We are very happy we made it to the grand finale, because we believe it will help us to introduce this game-changing product to the wide public.”
The episode was taped back in April 2017 and will air on February 21 at 8 am PT as a special CBC online web pitch edition of the show. The different showtime is due to CBC’s current Olympic broadcasts.
While Badlikova can’t reveal too much about how the pitch went, she said it was a unique experience.
“To be honest, to enter the Den, it requires a bit of courage,” she said. “And what a surprise, as we stepped down to the Den and realized to be staying down there, while the six Dragons were sitting up on a stage, with lots of lights over their heads, so they looked like giants.”
“We spent there about 30 minutes, but on TV you only see about five to seven minutes from each pitch, so you can imagine, there are many behind scenes shoots. Sometimes the Dragons are arguing with each other, but on TV it mostly doesn’t look so wild as it is in the reality.”
Be sure to watch the web pitch on CBC to find out if SpinaliS gets the deal.
To check out SpinaliS for yourself, you can check out the flagship store at 3619 West 4th Avenue or stop by at the BC Home and Garden Show at BC Place from February 21 to 25, where you can find Booth #1623 with SpinaliS Chairs that you can try in person.