Drake’s OVO brand opening new store on Robson Street next month

Oct 27 2018, 2:33 am

Drake’s very own OVO clothing brand is set to open a permanent store location on the Robson retail strip in downtown Vancouver.

Sources tell Daily Hive the new OVO store will replace the now-closed location of Boys’Co store at 1044 Robson Street, near the southwest corner of the intersection of Robson Street and Burrard Street. It is set to open sometime in late-November.

The 2,000-sq-ft retail unit is wedged between Monaco and a gift shop.

BoysCo' 1044 Robson Street Vancouver

The exterior of the now-closed Boys’Co store at 1044 Robson Street, Vancouver. (Google Maps)

Earlier this month, Drake’s business partner, Oliver El-Khatib, told Business Off Fashion new stores will open in Vancouver and Mississauga.

“The investments in retail expansion are absolutely necessary for our long-term strategy, it’s a big focus for us right now,” he said.

The Toronto rapper and entrepreneur launched his OVO clothing brand in 2011 with a collaboration with Roots Canada. Since then, other collaborations have included Nike, Caanda Goose, Timberland, Clarks, and the NBA Toronto Raptors, with items focusing on jerseys, track jackets, sweatshirts, t-shirts, and baseball hats.

OVO currently has brick-and-mortar locations in Toronto, London, Los Angeles, and New York.

Daily Hive has reached out to OVO for comment.

Drake Ovo 1044 Robson Street Vancouver

OVO branding on the windows of 1044 Robson Street, Vancouver. (submitted)

Boys’Co closed its flagship Robson Street store location earlier this year, which first opened in 1997, replacing a previously redeveloped location at 1080 Robson Street that opened in 1987. Instead, the Vancouver-based men’s urban retailer relocated its flagship to a new store at Coquitlam Centre.

Drake will be in Vancouver during the first weekend of November for back-to-back concerts at Rogers Arena.

Other major retailers recently added to this area of Robson Street include the largest MUJI store outside of Asia, Indigo’s new Vancouver flagship store, and Off-White’s laneway store.

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