Vancouver based sales-intelligence company Klue has announced $4 million in new investment today.
The investment has been led by OMERS Ventures with participation from BDC Venture Capital, Vancouver Founder Fund, SK Ventures and angels including Ryan Holmes (CEO, Hootsuite), Jonathan Ehrlich (Partner, Foundation Capital) and Daniel Debow (former SVP Salesforce, CEO Helpful).
Klue collects, curates and distributes competitive intelligence. The platform combines information shared by co-workers with bot collected intel from across the web into battlecards and living dashboards of competitor activity.
The idea for Klue, founded by former President of Vision Critical, Jason Smith, and former Sophos Chief Technologist, Sarathy Naicker was born out of a shared problem both encountered in their previous roles.
“Where this really hits home is with B2B enterprise sales teams. Thirty percent or more of deals are lost directly to a competitor,” says Smith.
“It stings to lose a deal that should have been won. Klue gives you a continuously updated lens into your competitors world so you can to better position your company against your rivals, improve your sales strategies with prospects, and ultimately close more deals.”
Sid Paquette, Managing Director of OMERS Ventures, added: “Klue is tackling a real pain point relating to information management, by showing how companies can turn data into an asset that sales teams can use to win deals. Jason has assembled a very strong team, complete with deep operational and entrepreneurial experience. We are thrilled to join them on their journey.”