Vancouver's top brands are coming together to tackle pollution in the city

Feb 25 2020, 12:09 pm

This spring, 25 teams and dozens of companies will be coming together to tackle some of Vancouver’s most prevalent pollution problems.

The event, in its inaugural year, is called Brand Battle for Good. It’s a two-part event hosted by the Brands for Better Foundation (BFB) that calls for Vancouver’s top brands, creative thinkers, innovators, and disruptors, to come together and find the best solution to reducing waste in the city.

All while competing against each other, that is.

The first part of the event takes place on Earth Day — Wednesday, April 22, 2020. The teams will participate in a day-long, strategy-driven hack-a-thon with the goal of creating unique solutions to a real pollution problem that the City of Vancouver faces.

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Maxine Bulloch (Brand For Better Foundation)

At the end of the day, raw pitches will be presented to a group of qualified judges and ranked based on feasibility, impact, and degree of behavioural change. The top five teams will then be announced and move on to a final pitch night, which takes place on June 11, 2020.

Pitch night will take place at the Vogue Theatre in front of a live audience, as well as a panel of judges who will select the most impactful, innovative, and implementable pitch to be amplified across the city.

The winning team will take home a trophy, bragging rights, and best of all, support to bring their idea to life across the city.

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Karla Peckett

“Vancouver is on a mission to be the world’s greenest city, and with the recent ban of many single-use items, we are off to a great start,” says Karla Peckett, Founder of BFB, and Co-Visionary of the Brand Battle for Good. “But the truth is, we still produce too much waste.”

More than a dozen well-known brands are participating in the event, including O2E brands, SOLE, Digital Hot Sauce, Unbounce, A&W, Native Shoes, Arc’teryx, and Tentree, to name a few. Brand Battle For Good is also opening the challenge up to other companies and organizations across Vancouver.

Each team will also include two students, a master’s student and an undergrad student, to give them exposure to team-build alongside Vancouver’s best brands.

Teams, individuals, students, and organizations can find more information and sign up on the event website.

Brand Battle For Good

When: Preliminary competition on April 22, 2020; Final competition takes place on June 11
Where: The Hack-A-Thon will be held at Rocky Mountaineer Station; Pitch Night will be held at the Vogue Theatre
Cost: Participation starts at $500 per individual seat, applications available online

Daily Hive is a proud media partner of Brand Battle For Good