Vancouver-based Unbounce secures $52 million to create AI-powered solutions

Vancouver-based company Unbounce announced Wednesday the closing of CAD $52 million in funding to help create AI solutions for small businesses.

Unbounce is the global leader in landing page and conversion optimization software, and the funding is intended to help them support businesses with AI-powered solutions.

The funding round was led by Denver-based private equity firm Crest Rock Partners.

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“For the past decade, we’ve been helping small businesses achieve more with less. But with the entrance of AI, technology has become more complex, more expensive and less accessible to small businesses. This capital will help us increase our investment in machine learning, advance our platform, and give small businesses the powerful growth advantage they desperately need, today more than ever,” said Rick Perreault, CEO and co-founder of Unbounce, in a release.

“Raising money during these uncertain times also validates the philosophy that Unbounce was founded on and will continue to live by — when your people are happy, your customers will be happy, and your business will reach its full potential. It always starts with your people.”

The company also announced today that current chief revenue officer, Felicia Bochicchio, has been appointed to the position of company president. Steve Johnson and Jeff Carnes, partners and co-founders of Crest Rock Partners, will join the Unbounce board of directors.