Your potluck go-to is soon to have a new owner, now that Mondelēz International has acquired Give & Go, the parent company of “two-bite” brownies.
The international snack brand will be taking over a significant majority interest in the sweet-treat leader, which is based in Etobicoke, Ontario and umbrellas “two-bite,” “Kimberley’s Bake Shoppe,” “Create-a-Treat,” and others.
This acquisition expands Mondelēz International’s snack-roster, which is already flooded with global and local brands such as Oreo, Cadbury, Milka and belVita, as well as Tate’s Bake Shop and Perfect Snacks.
“Our ambition is to lead the future of snacking by offering consumers a broad range of snacks in key growth channels and categories,” said Glen Walter, Executive Vice President and President, North America, for Mondelēz International in a release.
“Give & Go’s leading position in the large and fast-growing in-store bakery channel gives us a unique opportunity to expand into new, on-trend consumer spaces. Similar to our recent acquisitions of Perfect Snacks and Tate’s Bake Shop, this is yet another great example of our bolt-on acquisition strategy to establish foundations in faster growing snacking adjacencies.”
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Mondelēz International plans to operate Give & Go separately, to facilitate the nurturing of the brand’s spirit while providing access to consumer insight, and all Give & Go products will continue to be made at their current manufacturing locations.
Which maintains confidence that the beloved sweet treats will remain no less, and no more, than exactly two-bites in size.