Tim Hortons gets into the single origin coffee game
Here in one of the world’s most robust city for coffee culture we are no stranger to the joys of single origin beans. Now Tim Hortons is getting in the single origin coffee game, as the chain announced Wednesday they plan to test out Three Peaks Colombian in select markets.
Tim Hortons says they’re looking into single origin coffee based on “an increasing consumer desire to elevate the coffee experience and explore new flavours,” according to a media release.
The addition of Three Peaks Colombian into the Timmys coffee roster follows the chain’s launch of their Dark Roast, which they hail as “hugely successful” and indicative of Canadians’ interest in trying new coffees at the old familiar coffee-and-donuts spot. Oh, and this kind of stuff is really big with millennials, just like all that beer that’s so popular in Vancouver and across Canada.
“Like craft beer, wine or exotic foods, coffee is increasingly seen as an affordable adventure, so we feel our new Three Peaks Colombian coffee will satisfy this increasing appetite for new, different and exciting flavours,” says David Clanachan, President and Chief Operating Officer, Tim Hortons Canada.
Their Three Peaks Colombian comes from Cauca, Colombia. It’s described as “a distinct, medium roast coffee with a hint of caramel and smooth finish.”
But will we get to taste it in B.C.? Nope. At least not yet.
The new coffee will be available starting April 1, for eight weeks, in five test markets: Abitibi, Quebec; Saint John and Moncton, New Brunswick and Sudbury and North Bay, Ontario.
Ah, well. Back to our other fantastic coffee shops for now.