The Oh My God Social Media Conference? That’s what we thought at first but stop right there: before you go any further, the “OMG” in OMG Social Media Conference stands for “Online Media Generation.”
Over one hundred small business owners and savvy social media users gathered at Simon Fraser University’s Segal Graduate School of Business in downtown Vancouver for the first ever OMG Social Media Conference on Thursday, August 15, 2013. Everything about social media was answered and covered, from “what is a hashtag” to the very intricate details of SEO.
The conference comes at a pivotal time when social media is now becoming mainstream, and even the name of the event is an acronym that plays as a hat tip to those who were fortunate enough to grow up during the “social media revolution.”
More importantly, the conference not only acknowledged the significance of social media but also highlighted its use as a pivotal marketing platform for small businesses. Social media can fundamentally change how a business works, but not everyone is convinced with the potential of social media.
The small business owners and operators that were present at the conference were keen to stay ahead of the curve and learn how they can build a social media strategy for their company. OMG Social Media covered both the basics to the complex technical material through a series if speaker sessions, keynotes, and group discussions.
Some of Vancouver’s very top and most experienced social media influencers were present to provide attendees with insights on the how-to’s and best practices of social media. The keynote lineup included TELUS’ Andrea Goertz, ROI Media Works’ Krishna Lakkineni and George Moen, the former President of BLENZ Coffee. Speaker sessions were delivered by ING Direct’s Meena Sandhu, digital growth strategist Bosco Anthony, and Junction Creative’s Conner Galway.
Social media experts from some of Vancouver’s biggest companies like Hootsuite and the Vancouver Canucks were also present and mingled with attendees one-on-one to provide them with personalized advice on public relations, advertising, SEO, content strategy, and how to handle negative feedback.
This was a no-nonsense event that went straight into the tools and knowledge you would need to produce tangible results. If you missed year’s event, OMG Social Media Conference will be returning for its second annual event in 2014!
Vancity Buzz was a proud sponsor of the first annual OMG Social Media Conference.
5 things we learned from former BLENZ Coffee President George Moen:
1. Social media is the perfect low-cost distribution channel. Sell your product and message first, then build relationships.
2. LinkedIn is absolutely vital for business.
3. If you want to be better at business, hang out with people who are smarter than you!
4. Klout is an important metric for measuring your expertise with social media.
5. Get hands on and just do it!
5 things we learned from Junction Creative’s Conner Galway:
1. You don’t make money on social media, you make it where you always have.
2. Your customers are always more valuable in the future than they are today.
3. A new follower may be more valuable than a new customer.
4. People who Like you are more likely to like you.
5. A single mistake on social media could take your brand many steps back. 2 breathtaking examples:
5 things we learned from Business Growth Strategist Bosco Anthony:
1. Ensure you have a strong and meaningful call to action.
2. Focus on context marketing, not content marketing. Context drives reaction and conversation. The 4 elements of context marketing are: demand, rules, format and approach.
3. Context through optimized content wins. Although underrated and rarely used (for now), Google Authorship is powerful way to acknowledge and rank your content on the search engine if you have a Google+ profile.
4. Optimize your videos on YouTube. It’s only the 2nd most popular search engine.
5. Build engagement by getting personal. Influence prompts engagement which in turn prompts reactions. It’s not how many followers you have but how much interaction you get from your followers.
Tweets during the 2013 OMG Social Media Conference:
It is completely acceptable to be on your phone at this conference! RT @glenhombre: I’m in a room packed with tweetaholics. YES. #OMGConf
— OMG Social Media (@OMGmedia) August 15, 2013
Headed to the #OMGConf to talk about the social media thing. Nobody change the internet in the next 2hours, I wouldn’t want to be obsolete. — Conner Galway (@Conner_G) August 15, 2013
Perfect timing look at the tweet board #omgconf @georgemoen pic.twitter.com/ECB1e5mkaz — boscoanthony (@boscoanthony) August 15, 2013
“Quantity kills quality every time” – @georgemoen. Couldn’t agree more. Both online & off, in professional & personal settings. #OMGconf — Liz Sauvé (@lizsauve) August 15, 2013
Social media is distribution system, it moves something one from thing to the next – @GeorgeMoen #OMGConf — OMG Social Media (@OMGmedia) August 15, 2013
Social Media is the perfect low-cost distribution channel – @GeorgeMoen #OMGConf — OMG Social Media (@OMGmedia) August 15, 2013
To be better at business- hang out with people smarter than you: @georgemoen #OMGConf — Curve Communications (@CurveComms) August 15, 2013
@georgemoen #Quote “Leave the room if you don’t have a #LinkedIn account” LOL! #OMGConf — Krishna (@lakkineni) August 15, 2013
If you have a klout score of 26, don’t expect to get hired. @GeorgeMoen #OMGConf — Glen Hombrebueno (@glenhombre) August 15, 2013
Interested in how the #Canucks rely on quality content and relationships? More important than ever. Talk to me at break! #OMGconf — Nicole van Zanten (@nicolevanzanten) August 15, 2013
Know your brand, understand your goal, craft your strategy around your goal – @Conner_G #OMGconf #socialmedia — Natalie Botteselle (@natbot7) August 15, 2013
Lots of us had the same thought back in the day “Twitter is stupid it’ll never work” –@Conner_G #OMGConf #eatinghumblepie — Lenny Goh (@lennygoh) August 15, 2013
#OMGconf is the number 3 thing trending in #Vancouver! Keep it going! #OMGvillage pic.twitter.com/zV0tODLXI1 — Village&Co. (@villageandco) August 15, 2013
So live tweeting counts as exercise right? Follow all the action w/ @OMGmedia and #OMGconf! #workout — Christina Guan (@christinaaguan) August 15, 2013
Who at #OMGConf thinks @Conner_G makes a lesson about figures and numbers fun? #analytics #backtoschool #socialmedia — Lesley Yuen (@lessyyuen) August 15, 2013
Math = an overwhelming desire for beer. #agreed Damn, math can be sexy…. #OMGconf @Conner_G — Alina Anghel (@cheriealine) August 15, 2013
Conversions = The only things that matter. – @Conner_G #OMGConf — Glen Hombrebueno (@glenhombre) August 15, 2013
Deliver awesome content. That’s how you increase Customer Lifetime Value. @Conner_G #OMGconf @OMGmedia — Christina Buiza (@buizachristina) August 15, 2013
I agree that a Facebook shirt wouldn’t quite work compared to a Twitter shirt. #socialmediafashion #OMGConf @Conner_G — Spencer Toth (@Spennynub) August 15, 2013
.@Conner_G just schooled the crap out of me. My brain is fried. #OMGconf — Jason Kim (@jasonkim92) August 15, 2013
RT @christinaaguan: Attendees are bonding over a mutual love of #socialmedia and #bacon. RT @mrjeremywong: Bacon! #nuffsaid #omgconf — OMG Social Media (@OMGmedia) August 15, 2013
Love you guys, thanks! RT @CapUBusiness: Our very own @Conner_G speaking at #OMGconf about #Socialmedia! #CapilanoU pic.twitter.com/yqWrCoWxdd — Conner Galway (@Conner_G) August 15, 2013
We’re proud to be a sponsor of the first ever #OMGConf! Fyi, it’s “Online Media Generation” – not the “Oh My God” Conference. @OMGmedia — Karm (@VancityBuzz) August 15, 2013
Have 3 core social media platforms to begin with. Anymore and you will become overwhelemed – @meenasandhu #OMGConf — OMG Social Media (@OMGmedia) August 15, 2013
It’s important to listen to people. Dont talk at people. Engage, answer questions, and always ask questions #OMGconf — Alvin (@alvinlala) August 15, 2013
Nobody wants to read a feed of sales pitches.Rule of thumb 20% of content is directly related to Business@meenasandhu #OMGConf #socialmedia — Natalie Botteselle (@natbot7) August 15, 2013
Amen. “You don’t have to be a different person online.” – @meenasandhu #OMGConf — Spencer Toth (@Spennynub) August 15, 2013
Be consistent online and offline for your biz! “Be yourself”! #omgconf — Jeremy Wong (@mrjeremywong) August 15, 2013
The key to building a community is to figure out what people want to know or hear about… If you don’t know, ask! #OMGConf @meenasandhu — Jennie Sebastian (@Jsebs00) August 15, 2013
No obligation to follow everyone who follows you. Know your reason as to why you’re following them. #omgconf — Alvin (@alvinlala) August 15, 2013
Biggest pet peeve for companies on social media: when accounts are hastily created but within weeks fall outta use #barrenwasteland #OMGConf — Spencer Toth (@Spennynub) August 15, 2013
“You’ll build a better online community by going offline.” – @meenasandhu #OMGConf
— Sam Ko (@samcko) August 15, 2013
Coffee has been refilled too. RT @Tino_Chou: Hungry? #omgconf 20 minutes before the delicious banquet! -Teal Shirt Guy @meenasandhu”
— Lesley Yuen (@lessyyuen) August 15, 2013
The @TELUS team keeping smartphones charged & sugar levels high. #OMGConf pic.twitter.com/EUzpjnbJ15 — TELUS (@TELUS) August 15, 2013
@TELUS #GiveWhereYouLive social media campaign bringing the whole #omgconf to tears! Exceptional example of powerful messaging. #allthebest — Sarah Albrecht (@ShoutsofSarah) August 15, 2013
Don’t be afraid to take negative, understand this feedback given to you – @TELUS‘s @Andrea_Goertz #OMGConf — OMG Social Media (@OMGmedia) August 15, 2013
“Don’t be afraid to engage with really angry customers” You can turn it around! #OMGConf — Arturo Bustillos (@arturobustill) August 15, 2013
“People really want to know who you are first – what you do second.” @boscoanthony #OMGConf — Megan Rendell (@MeganRendell) August 15, 2013
An SEO joke: The perfect place to hide a body is on the 2nd page of google :p – @boscoanthony #OMGConf — Glen Hombrebueno (@glenhombre) August 15, 2013
Can’t believe #omgconf and all our speakers have been trending in #vancouver! Let’s get @boscoanthony up there too. — Lesley Yuen (@lessyyuen) August 15, 2013
“If you steal from one source it’s plagiarism, if you steal from many it’s reseach” @boscoanthony #OMGConf — Lenny Goh (@lennygoh) August 15, 2013
Value proposition is different from your why. Value is what your brand is, and why is who you are – @boscoanthony #OMGconf #bosco — OMG Social Media (@OMGmedia) August 15, 2013
@boscoanthony give serious thought to your calls to action on your website #OMGConf — stsmartcreative (@stsmartcreative) August 15, 2013
What compliments a content strategy? Timing. Timing is everything! – @boscoanthony #OMGconf #bosco — OMG Social Media (@OMGmedia) August 15, 2013
10 Steps for Writing Out A Content Strategy c/o @boscoanthony at #OMGConf #content pic.twitter.com/jFDe2q2iGk — Village&Co. (@villageandco) August 15, 2013
#OMGConf – great suggestion from @boscoanthony re: adding live chat to sites – a wildly successful means to great customer service. Yay! — Cijaye DePradine (@imcijaye) August 15, 2013
Digital narrative elements #OMGConf pic.twitter.com/HOetQUtNjd — Natalie Botteselle (@natbot7) August 15, 2013
Content marketing is a commitment, not a campaign! – @boscoanthony #OMGconf #bosco
— OMG Social Media (@OMGmedia) August 15, 2013
SEO is an ingredient in the content cake. It should be baked with the cake not slapped onto it as icing. #omgconf
— Karrie Harrington (@Karrieharry) August 15, 2013
“Think like a publisher, a story teller, an artist… not like a marketer!” – @BoscoAnthony #OMGConf — Ken Chan (@kjmagine) August 15, 2013
It’s been said that agencies aren’t changing, they are being changed… #omgconf @boscoanthony — BCMEA (@editorbcmea) August 15, 2013
Every company should be a media company! #OMGconf @boscoanthony — Jenn Wyant (@jennwyant) August 15, 2013
#OMGCONF @boscoanthony Spam is litter along the elctronic highway! — NitaV (@NitaVenter) August 15, 2013
Completely rethinking my paid search campaigns thanks to @boscoanthony at #OMGConf — Sam Ko (@samcko) August 15, 2013
.@boscoanthony on the @Oreo Pride photo: if you get 81,000 fan comments for your company, you’re definitely getting a raise! haha #OMGConf — Spencer Toth (@Spennynub) August 15, 2013
The best thing to do is segregate your messages across social media platforms – @boscoanthony #OMGConf #bosco
— OMG Social Media (@OMGmedia) August 15, 2013
Put yourself in your customers shoes – @phanyxx on digital storytelling #OMGConf
— OMG Social Media (@OMGmedia) August 15, 2013
Awesome conference. Sad its coming to an end 🙁 a little tired, but brimming with knowledge. Thanks #omgconf — Karrie Harrington (@Karrieharry) August 16, 2013
@LegalSupportDir thanks for being here! What a great conference hosted by @OMGmedia! #OMGConf — Megan Rendell (@MeganRendell) August 16, 2013
@OMGmedia awesome conference! glad to be a part of it. It was well put together and i learned so much #omgconf props @salinasiu @lessyyuen
— djromanj (@djromanj) August 16, 2013
Overall #OMGConf was great and I learned a TON! Thanks so much to all of the organizers! @aswinkumar @cyndicheng @salinasiu @christinaaguan
— Jennie Sebastian (@Jsebs00) August 16, 2013
Congrats on a amazing first #OMGConf! Great job @OMGMedia team @salinasiu @christinaaguan @buizachristina @cyndicheng @aswinkumar et all!
— Karm (@VancityBuzz) August 16, 2013
#Quote of the day: “Math = an overwhelming desire for beer” – @Conner_G #OMGConf @OMGMedia
— Karm (@VancityBuzz) August 16, 2013