The Body Shop’s first-ever North American concept store has officially opened at Vancouver’s CF Pacific Centre Mall.
With protecting the environment as its main goal, The Body Shop says its revamped store has “transformed into an activist workshop” that encourages shoppers to discover the brand’s environmentally friendly products while joining in on the company’s mission to “fight for a fairer and more beautiful world.”
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The store features sustainable fixtures made up of reclaimed wood and recycled plastics, as well as a shower gel and water bottle refill stations.
The Body Shop’s new refill program allows shoppers to purchase 250 ml aluminum bottles and full them with the brand’s famous shower gels including British Rose, Shea, Pink Grapefruit, Almond Milk and Honey, Satsuma and Coconut for $12. Refills cost $7.
The store offers much more than bath products. There is also an activist corner that allows shoppers to learn about the brand’s activist roots and ongoing campaigns promoting social change.
“Our newly transformed Pacific Centre location showcases the best of The Body Shop’s brand values,” said Hilary Lloyd The Body Shop’s VP of Marketing and Corporate Responsibility, in a statement.
“The new Vancouver concept store marks the return to our activism roots. We want our customers to roll up their sleeves and join us in playing with product, recycling, refilling and campaigning for issues that progress equality.”
The Body Shop’s ‘Return. Recycle. Repeat’ program is also being continued at the Pacific Centre store. Shoppers can exchange their empty bottles, tubs, and tubes for a future purchase voucher.
The Vancouver concept shop is the third store globally, following the revamp of the UK Bond Street flagship and the new Hong Kong location.