On April 15, 2015, five internationally renowned bestselling authors and thought leaders will be in Vancouver speaking at The Art of Marketing, sharing an exciting blend of cutting edge thinking and real world experience on today’s most critical marketing issues.
Today, we take a look at the speakers.
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Chip Heath
New York Times Bestselling Author of Made to Stick, Switch & Decisive, & Professor at Stanford Graduate School of Business
Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on business strategy and organizations.
He is the co-author (along with his brother, Dan) of three books. Their latest book, Decisive: How to Make Better Decisions in Life and Work was published in Spring of 2013 and debuted at #1 on the Wall Street Journal bestseller list and #2 on the New York Times. Their 2010 book, Switch: How to Change Things When Change is Hard, hit #1 on both bestseller lists. Their first book, Made to Stick: Why Some Ideas Survive and Others Die, spent two years on the Business Week bestseller list and was an Amazon Top 10 Business Book for both editors and readers.Their books have been translated into over 30 languages including Thai, Arabic, and Lithuanian.
Heath has consulted with clients ranging from Google and Gap to The Nature Conservancy and the American Heart Association. His parents are just happy that their sons are playing well together.
Topic: Made to Stick: Why Some Ideas Survive and Others Die
What you’ll learn from Heath:
- Understand why some ideas thrive while others die and how to improve the chances of worthy ideas.
- How to kill communication barriers at work and weave strategy into your team’s day to day conversation.
- Learn the principles of successful ideas at work—and how we can apply these rules to making our own messages “stick.”
- How to motivate people to care about your idea and how to get them to act on it.
- Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?
Martin Lindstrom
New York Times Bestselling Author of Buyology, Brandsense, Brandwashed, & Recipient of TIME Magazine’s “World’s 100 Most Influential People
True story. When he was a kid growing up in Denmark, young Lindstrom had but one thought in his life: LEGO. He handbuilt and slept on a LEGO bed. The family garden became his very own LEGOLAND creation, attracting visitors from near and afar (including the lawyers from LEGO).
At this time, aged 12, LEGO installed Lindstrom onto their advisory board. And then, of all the children in the world – they gave him the very first green brick in the collection.
You’re guessing this is what got Lindstrom started in the crazy world of branding, marketing and all things advertising… and you’d be right!
Fast forward three decades later. Recipient of TIME Magazine’s “World’s 100 Most Influential People.” As an author, speaker and advisor on brands and brand building, Lindstrom has carved out an entirely unique niche as a global expert and pioneer in the related fields of consumer psychology, marketing, brands, and neuro-scientific research.
He is the author of several New York Times and Wall Street Journal bestselling books, including: Buyology – Truth and Lies About Why We Buy, Brandsense, Brandwashed plus three other major bestsellers on brands and marketing.
Lindstrom offers a uniquely global overview of branding and marketing. He is a pathfinder in the world of marketing and is on the road 300 days annually, working with and advising top executives of McDonald’s Corporation, Procter & Gamble, Nestle, Microsoft Corporation, The Walt Disney Company, RedBull, GlaxoSmithKline and PepsiCo, amongst others. His annual personal global audience is estimated at over a million people.
Lindstrom is the anchor and producer behind NBC’s hugely popular TV show ‘Main Street Makeover’ and ‘Marketing Mind Games’ on TODAY, is a columnist for Fast Company and TIME – and continues to feature in the Wall Street Journal, Newsweek, The Economist, New York Times, Bloomberg Businessweek, The Washington Post, USA Today and numerous other publications and television channels.
Topic: Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
What you’ll learn from Lindstrom:
- How retailers have turned shopping into a science where every step we take is mapped out (and even predicted before we take it).
- Why we buy 35% more when listening to a certain style of music—and how consumer priming is the next big thing in retail design.
- How privacy is a thing of the past and why we’ve just witnessed the very beginning of a world which will expose more than imagined.
- How data mining, privacy and tracking will evolve over just the next two years to a level you’ll even find hard to imagine today.
- New techniques that enable companies to customize websites to recognize user profiles and how companies are planning to obtain user data in the future.
Dr. Robert Cialdini
New York Times Bestselling & World-Renowned Expert on the Psychology of Influence
Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation. His books, including Influence: Science & Practice, are the result of decades of peer-reviewed research on why people comply with requests. Influence has sold over two million copies, is a New York Times Bestseller and has been published in 27 languages.
Because of the world-wide recognition of Dr. Cialdini’s cutting edge scientific research and his ethical business and policy applications, he is frequently regarded as the “Godfather of influence.”
Dr. Cialdini received his Ph.D from the University of North Carolina and post doctoral training from Columbia University. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University. Currently, Dr Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.
Dr. Cialdini is President of INFLUENCE AT WORK; focusing on ethical influence training, corporate keynote programs, and the CMCT (Cialdini Method Certified Trainer) program.
Dr. Cialdini’s clients include such organizations as Google, Microsoft, Cisco Systems, Bayer, Coca Cola, KPMG, AstraZeneca, Ericsson, Kodak, Merrill Lynch, Nationwide Insurance, Pfizer, AAA, Northern Trust, IBM, Prudential, The Mayo Clinic, GlaxoSmithKline, The Weather Channel, the United States Department of Justice, and NATO.
Topic: Influence: The Ultimate Power Tool
What you’ll learn from Dr. Cialdini:
- What we can do to shorten the time required to develop and deepen relationships with our prospects, customers, and co-workers
- How we can effectively establish our authority and trustworthiness with those we meet for the first time.
- What words we can use to to increase dramatically the likelihood that we will receive in return.
- How to make relatively minor modifications to your persuasive practices that will result in major increases in their effectiveness.
Jackie Huba
Customer Loyalty Expert & Bestselling Author of Monster Loyalty: How Lady Gaga Turns Followers into Fanatics
Jackie Huba is the co-author of three books on customer loyalty. Her most recent book is Monster Loyalty: How Lady Gaga Turns Followers into Fanatics, which outlines how the pop star has built a legion of loyal fans and the lessons that business can use to build their own loyal customers. Her second book, Citizen Marketers: When People are the Message, documents the emerging world of social media and how brands should begin to embrace a participatory culture. Besides being widely used at companies as an introduction to social media, Citizen Marketers has been adopted by college instructors as a tool for understanding the underlying nature of social media and what it means for marketing and public relations.
Huba’s first book, Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force, explains how companies convert customers into evangelists who spread the word about products, benefits or value propositions. Creating Customer Evangelists has been translated into six languages and has become a strategic focus for companies around the world.
Through her consulting, Huba has helped leading companies like Discovery Communications, Whirlpool, Dell and Kraft to create more loyalty in their customer base.
Huba is also a Forbes.com contributor, writing about customer loyalty and word of mouth marketing. Named as one of the 10 most influential online marketers, Huba previously co-authored the award-winning Church of the Customer blog for 10 years, with more than 105,000 daily readers. Her work has frequently been featured in the media, such as the Wall Street Journal, The New York Times, Businessweek and Advertising Age. She was a founding Board Member of the Word of Mouth Marketing Association.
She is an 11-year veteran of IBM, a graduate of Penn State University, a Pittsburgh Steelers fanatic and resides in Austin, Texas.
Topic: Loyalty Lessons from Lady Gaga
What you’ll learn from Huba:
- Why you should focus on your “one percenters”: Huba explains how Gaga spends most of her effort on just 1% of her audience, the highly-engaged superfans who drive word of mouth.
- How to lead with values: Huba explains how Gaga is consistent in her message of being yourself and loving others for who they are, which creates a deep emotional connection.
- Why you need to consistently give your audience something to talk about. Whether by wearing a meat dress or ‘dying’ in a pool of blood onstage, Lady Gaga knows what will get people talking.
Nir Eyal
Bestselling Author of Hooked: How to Build Habit-Forming Products & Inc. Magazine’s “Top 10 Marketing Books of 2014”
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of the Wall Street Journal bestseller Hooked: How to Build HabitForming Products. The book was also recently named one of Inc. Magazine’s “Top 10 Marketing Books of 2014″ and “one of the best business books of the year” by Goodreads. Eyal founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.
Eyal is also an advisor to several Bay Area start-ups, venture capitalists, and incubators. In addition to blogging at NirAndFar.com, Eyal is a contributing writer for Forbes, TechCrunch, and Psychology Today.
Eyal attended The Stanford Graduate School of Business and Emory University.
Topic: Hooked: How to Build Habit-Forming Products
What you’ll learn from Eyal:
- The common design patterns of habit-forming products.
- The stages of habit formation and how to optimize for user retention.
- An in-depth look at the psychology behind what drives user behaviour and how to build products to cater to core human needs.
- Why some products capture widespread attention while others flop and what makes us engage with certain products out of sheer habit.
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