Sport Chek is resurrecting this vintage Canadian brand with a premium winter collection

Nov 23 2017, 2:04 am

Vintage brands are where it’s at.

And this winter, Sport Chek is reviving one of Canada’s biggest heritage brands: Woods.

To set the stage for a new winter collection launching in Vancouver, Sport Chek recently hosted a campfire-themed preview at Science World.

Daily Hive got the invite and got the sneak peek at Woods’ first line of premium outdoor, street-wise apparel, which is available at Sport Chek stores now.

Warm vibes filled the space with everything from perfectly placed sweet delights, to handcrafted cocktails and entertainment….

But one thing took focus – dreamy and ultra-cozy Woods parkas. And it’s no surprise given that Woods is the brand that invented the parka!

This collection launch is huge news since Woods has been enabling and inspiring the spirit and legacy of Canadian adventure since 1885. Its roots stem back to the Ottawa Valley with James W. Woods – the man who outfitted lumbermen with canvas supplies.

So the brand has a lot of history.

In fact, during the Klondike Gold Rush in 1896, many pioneers depended on the brand for survival in one of the country’s harshest winters. And they were even used to outfit the Canadian Arctic Expeditions from 1913 to 1918.

The Woods legacy of exploration continues to drive its designers to create innovative solutions that can handle and perform insanely well in the cold Canadian climate. A hundred years later, the Woods 2018 collection now uses world-class technologies like Sympatex, waterproof/breathable membranes, DownTek Water Resistant Down, Polartec and Cordura fabrics, as well as Cohaesive Cordlock Management.

Take that, snow.

The smart systems used to create the apparel’s perfect blend of urban-outdoor styling and function mean you can take on anything the winter season throws at you. So ready to take it to the streets this winter?

You can shop for your own Woods winter wardrobe at Sport Chek, online or in-store.

Sport Chek Robson

Sport Chek Marine Drive

Daily Hive Branded ContentDaily Hive Branded Content

+ Listed
+ Fashion & Beauty
+ Sponsored