So here’s the situation: Plastic waste is choking our oceans, lakes, and rivers, piling up on land, and causing harm to plants and wildlife.
As little as 50% of plastic water bottles used in Toronto every day are being recycled, meaning the rest ends up in a landfill and the ocean, as reported by the University of Toronto. But this isn’t just a Toronto problem.
It’s estimated that plastic will overtake the number of fish in our oceans by 2050 unless major changes are made. That’s why SodaStream has launched a new video campaign and FightPlastic.com.
On the site, you’ll find the below video featuring Sir Rod Stewart as a sea turtle singing alongside Thor “The Mountain” Bjornsson.
The video underscores the global damage caused by single-use plastics. It raises awareness about the issue, advocates that people embrace reusable products and asks that they take a stand against single-use plastic bottles, cups, bags, and straws.
When you visit the website, there are a number of ways you can make a difference and be part of the positive movement towards fighting plastic. This includes a pledge to announce you’re making the switch to a reusable bottle. (And if you decide to switch to SodaStream, your household could cut more than 2,000 single-use plastic bottles a year.)
You’ve also got the option to donate to fight the cause and when you do, SodaStream, will match your donation to the Turtle Island Reservation Network. Alternatively, you can get a free tattoo and raise awareness for the fight against plastic. We’re not kidding.
To do that, simply visit turtle4ever.com, share how committed you are to the fight against plastic, and if you win, SodaStream will refund your sea turtle tattoo cost!
Visit FightPlastic.com for more information and be part of the fight against ocean pollution.