Electric vehicles (EVs) have had a surge in popularity, with a major push from the federal government to have people consider moving away from their internal combustion engine vehicles to electrified alternatives.
As these vehicles improve and evolve, companies have started exploring the potential uses for them outside of getting you through your morning commute.
To showcase the potential and power of its EVs, Ford of Canada partnered with New York-based filmmaker Danilo Parra to help him bring his short film, Mushroom, to life.
Mushroom is the story of an old forager who comes across a rare Matsutake mushroom, only to be confronted with a younger, more modern treasure hunter whoâs also after the same mushroom. The two set up tents in the forest near the mushroom as it keeps growing bigger the longer their standoff holds.
Parra likes to play with surrealism and horror while adding elements of humour to his films — and this short film is no exception. The inspiration for Mushroom came from that feeling of wanting the last of something that someone else also wants.
âIn Brooklyn, there are these electric bikes that you can rent on the street, but usually only one is left at each station. So thereâs always this moment of approaching this last electric bike just as someone else is walking towards it,â Parra tells Daily Hive. âIn Mushroom, instead of a bike, itâs a giant mushroom ⌠[symbolizing] natureâs beauty which will live on past our human time on earth despite our greedy little actions on this planet.â
Parra stated that when Ford of Canada approached him to come up with a short film concept that could be powered by EVs*, this was the perfect project to bring to life. âIn nature, thereâs no place to plug lights in so these electric vehicles worked out great. We were able to bring the vehicles very close to set and they didnât make any noise whatsoever,â says Parra.
With a range of hybrid, plug-in hybrid, and battery EVs, Ford put its vehicles to the test by challenging Parra to power this short film using its EVs.
Film sets require a lot of power — the lighting, cameras, batteries, visual effects such as lightning and a windstorm, and even a coffee maker all need a source of power to run. Given Ford is one of the leading brands for EVs, both the Ford BEV Model F-150 LightningÂŽ and E-Transit had the ability to keep the set running strong.
Because Fordâs Pro Power Onboardâ˘^ allowed Parra to take electricity into places he might not otherwise have access to, he was allowed to be more creative by using more of the locations in the forest. âWith the power from the vehicles, I realized I could alter the whole look of the forest with lighting, fog machines, and wind.â
The power from the F-150 LightningÂŽ Platinum allowed the team to film for 10 hours through the night, only using 25% of its powerâ . On his past projects, Parra has used a more DIY approach when shooting, often reverting to a clunky plug that connects to a carâs cigar heater, which didnât always work.
With the Ford F-150 LightningÂŽ, Parra could execute effects that allowed them to change from a moonlight atmosphere to a lightning storm without wasting any gas or worrying about noise from a running car. âI think the crew had fun powering everything with a truck that could get so close to set. And the sound guy loved how quiet it was.â
The Ford E-Transit was also used as a post-production suite right on set, which allowed them to edit the film as they went. âThis was helpful because if the edit didnât flow, we could do a pick-up shot right away,â says Parra.
Even after running tests with the F-150ÂŽ Lightning to make sure everything would run smoothly, Parra prepared a backup plan that they never ended up using.
Parra stated that he was excited about the filmmaking possibilities of this truck, as it will allow people to set up impromptu shots quickly.
âIf youâre driving down the highway and see an awesome location but itâs too dark to shoot it, now you can. If youâre shooting a scene but realize it could look better with more fog, now you can plug a fogger in and have all the fog you need,â says Parra. âI didnât expect that they would end up being creative powerhouses but Iâm glad they can be used in this way.â
To learn more about the short film and the potential of electric vehicles, visit Fordâs website.
*The 2022 Ford LightningÂŽ Platinum & two 2022 E-Transit Cargo Van RWD Low Roof were used in the production.
^In production the 2022 Ford LightningÂŽ Platinum used 9.6kw Pro Power OnboardTM and the 2022 E-Transit Cargo Van RWD Low Roof used the available 2.4kW. See Ownerâs Manual for important Pro Power OnboardTM operating instructions.
â Power from the 2022 F-150 LightningÂŽ Platinum was used as needed over the course of 10 hours. See Ownerâs Manual for important Pro Power OnboardTM operating instructions.
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