SHARE NOW customers react to company's exit from North America

Dec 18 2019, 9:44 pm

On Wednesday, SHARE NOW, also known as Car2Go, announced that it will cease all its operations in North America, effective in February 2020.

In a release, the company said the decision was made after discussions with its two shareholders, Daimler AG and The BMW Group.

SHARE NOW managed more than four million customers in 31 cities around the world and boasted a fleet of over 20,000 vehicles in 31 cities across North America and Europe.

In its statement, the company said the decision to cease operation in North America “was made based on two extremely complicated realities.”

The first one being “the volatile state of the global mobility landscape, and the second being the rising infrastructure complexities facing North American transportation today.”

Reaction to the company’s announcement didn’t take long, as customers of the service shared their reactions on social media.

But what will happen to the cars?

Some people wondered what the company was going to do with its massive fleet of vehicles, and even questioned if they could buy one themselves.

In a statement to Daily Hive, SHARE NOW spokesperson Tiffany Young said vehicles in impacted cities will be sold off. They will not, however, be made available for sale to the general public.

The Vancouver connection

The car sharing company’s exit is expected to be particularly hard felt in Vancouver, which SHARE NOW has previously said is its largest market in North America.

In August of this year, the company confirmed with Daily Hive that it had about 223,000 members in Metro Vancouver sharing 1,200 vehicles.

Eric ZimmerEric Zimmer

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