Sephora Canada's first Diwali campaign showcases diverse South Asian beauty

Nov 13 2020, 4:28 pm

Sephora Canada is showcasing the diversity of South Asian beauty with its first-ever Diwali campaign.

Diwali is celebrated by Hindus, Sikhs, Jains, and Buddhists across the world. It also coincides with the Sikh holiday Bandi Chhor Divas. This year, Diwali and Bandi Chhor Divas will take place on November 14.

Both festivals centre around the theme of light, which symbolizes the victory of good over evil.

 

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Sephora’s Diwali campaign features Canadian makeup influencers Ankita BhardwajThanuska Subramaniam, and Neru Yasokumar, who are known for creating dazzling makeup looks on their personal Instagram pages.

In a series of posts, the influencers show how they celebrate and express their personal style for Diwali.

 

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“As a South Asian dark-skinned woman who grew up not seeing many faces that looked like mine in this industry, it makes me really proud that Sephora Canada is celebrating Diwali and sharing creators’ stories of our culture and traditions,” writes Subramaniam on her Sephora Instagram post.

 

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Sephora Canada has also featured the products used to get these looks on its website.

Daily Hive StaffDaily Hive Staff

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