Safeway is undergoing a pilot project to introduce Asian items and hot food at select locations in the city of Vancouver.
According to The Courier, the new products and items are available at the renovated store at 3410 Kingsway (near Boundary Road) and the brand new location at the 8495 Granville Street mixed-use redevelopment at 70th Avenue.
Dim sum, sushi, and Asian goods can be found in every aisle of these stores, and they are also labeled with both Chinese and English signage.
The new offerings are part of the grocery store giant’s new approach to expand their demographical reach. For instance, the neighbourhood where the Kingsway Safeway is located consists of a population that is 70 per cent Asian, but until recently it did not directly cater to their tastes.
It is not known whether Safeway’s Asian offerings will be further expanded to other stores, but there is no doubt that it will provide small businesses and T & T Supermarket stores with added competition.
Next year, T & T Supermarket will be opening a new location at the Marine Gateway development next to SkyTrain Canada Line’s Marine Drive Station.
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