Last month, Rogers became the first telecom company to introduce “unlimited data plans with no overage charges” in Canada.
At the time of the announcement back in June, they also said that later this summer, Rogers will launch “new financing options giving customers more affordable smartphone and device opportunities.”
On Wednesday, Rogers Communications released details on its new device financing options that will be available to customers starting July 10 on their Infinite data plans.
These new options will give customers more choice and flexibility to purchase any device, anytime, at $0 down and 0% interest, according to Rogers.
The financial options were met by TELUS’ new Easy Payment plans, also introduced on Wednesday.
Starting July 10, Rogers said it will launch “Edge Financing” giving their wireless customers the option to get any device at $0 down, interest free, with the retail price of the device paid through equal monthly payments.
Rogers says data plans and device costs will be shown separately, making it easier for customers to understand their bill. And at the end of the financing term, the device cost automatically drops off a customer’s bill, leaving only the cost of the data plan. Customers have the option to make pre-payments or pay off their device at anytime.
- Rogers rolling out 'unlimited' wireless data plans starting tomorrow
- TELUS now introducing 'endless' data plans and $0 upfront on all phones
Rogers to launch new device financing options for wireless customers https://t.co/OsQTrplBZq
— Rogers News (@AboutRogers) July 3, 2019
“We are thrilled to offer our customers new flexible and affordable options to get the latest smartphones or connected device,” said Brent Johnston, President, Wireless Services, Rogers Communications. “With Edge Financing, customers can get any device they want for $0 down every day of the year.”