Vancouver real estate firm Rennie expands across North America through partnership | Daily Hive

Vancouver real estate firm Rennie expands across North America through partnership with The Agency

Vancouver headquarters office of Rennie. (Kenneth Chan)

Vancouver-based real estate firm Rennie is expanding beyond its home market through a new partnership with luxury brokerage network The Agency — a move that will give the company access to thousands of agents and new development opportunities across North America.

The company announced this week it has entered a strategic partnership with The Agency, whose network includes more than 3,500 agents operating in 14 countries.

This deal is expected to broaden Rennie’s reach in development consulting, project marketing, and residential sales, while keeping its operations and leadership structure intact.

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Known primarily for its long-standing presence in Metro Vancouver’s pre-sale and new residential building development market, Rennie said the partnership reflects growing demand for broader buyer access and more data-driven sales strategies as market conditions evolve.

For decades, Rennie has focused heavily on Vancouver real estate, building systems around buyer analytics, development planning, and project marketing in one of Canada’s most active and competitive housing markets. The company notes that those methods will now be applied to projects in additional North American cities through The Agency’s international distribution network.

In May 2025, Rennie announced that due to the continued prolonged weakness in condominium pre-sales across Metro Vancouver, broader structural economic headwinds in British Columbia and Canada, and accelerating technological trends in real estate marketing practices, it was forced to cut its headquarters office workforce size in Vancouver from 123 to 92 staff. Then in September 2025, the company formally announced it had begun to make a real effort in diversifying its business beyond residential properties — the launch of a new dedicated commercial real estate division called Rennie Commercial.

The latest agreement with The Agency comes as developers increasingly look beyond local markets to attract qualified buyers, particularly for large-scale residential projects. Rennie said the partnership will help connect local developments with a wider international audience while continuing to manage projects through its existing advisory and sales teams.

The expansion will also rely heavily on rCatalyst, Rennie’s proprietary artificial intelligence-driven sales and marketing platform. Rennie says the system is built on more than 30 million data points and is designed to help developers better understand buyer behaviour, improve project positioning and make faster sales decisions.

“Developers today require more than traditional sales — they need a partner who can anticipate market shifts and connect with buyers on a global scale. Our partnership with rennie brings together development expertise, marketing, and international reach to deliver a more complete approach from early strategy through to sellout,” said Mauricio Umansky, CEO and Founder of The Agency, in a statement.

The companies note that work is already underway on projects in several markets, including Kaliʻu Ala Moana in Honolulu, with additional developments expected to be announced later.

Rennie said the partnership is intended to expand where the company operates rather than change how it works. The firm will continue overseeing development strategy, branding, and go-to-market execution for projects.

“This partnership is built on a clear foundation of experience and execution. For more than 50 years, we’ve taken a disciplined approach grounded in data, systems, and real market intelligence — including platforms like rCatalyst. That allows us to not only position and sell homes, but to actively manage risk for our partners,” said Greg Zayadi, president of Rennie.

“Combined with The Agency’s global reach and distribution, it creates a powerful engine to bring developments to market with clarity and confidence,” said Greg Zayadi.

The partnership marks one of the most significant expansions in Rennie’s company history and signals a broader push by Canadian real estate advisory firms to compete in larger international development markets.

Some Vancouver-based developers are also increasingly expanding their reach to domestic markets outside of British Columbia and international markets, including the United States and United Kingdom.

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