For one in five Canadian families, proper winter clothing has been a luxury that they can’t afford, according to the Angus Reid Institute. When children don’t have warm winter coats, they can’t enjoy outdoor winter activities, and there is likely a negative impact to their physical and mental health, as well as their social interactions.
According to a recent study by Quaker Canada, more than one in five Canadian parents (21%) have struggled financially to ensure their child is appropriately dressed for winter.
This is why the Quaker® brand is working with Boys and Girls Clubs in Canada to provide new winter coats to children from families in-need so they can feel the joy of warmth during our cold Canadian winter. And you can help.
When you share the hashtag #JoyOfWarmth this November and tag @QuakerCanada on your public Facebook, Twitter, or Instagram profile, Quaker will provide a bowl of warm oatmeal to a child in-need at Boys and Girls Club locations across the country (to a maximum of 100,000 bowls).
If you’re interested in learning more about how you can receive support this winter, you can contact Brands for Canada, who can help you identify local resources. Find out more about how Quaker® is working with Boys and Girls Clubs in Canada here.