A BC-based beverage company has issued an apology after accidentally sharing a photo of a minor consuming their product.
Last week, Nütrl Vodka discovered that one of their photos from a year ago showed a young man who was not of legal drinking age.
“I heard about a 17-year-old on a post we shared and it really bothered me,” writes the company owner in a Facebook comment. “I saw the post and he did look over 20. I realized we need to make sure we scrutinize our shared posts more than we have.”
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The company has now instated a “25+ policy” for sharing any photos on their social media platforms.
“It means you have to look at least 25 (or show ID proving your age, just like the liquor store!) if you want a pic shared on our social,” says Nütrl.
Nütrl Vodka launched in 2013 and has since skyrocketed in popularity, amassing over 42,000 likes on Facebook and nearly 27,000 followers on Instagram.
The photo, naturally, has been removed from all platforms.
View this post on Instagram
Hey friends!! Just letting you know that @nutrlvodka is going to institute a 25+ policy for sharing any pics on our social media platforms. What’s that mean? It means you have to look at least 25 (or show ID proving your age, just like the liquor store!) if you want a pic shared on our social. Why are we doing this? Unfortunately we just found out that one of our posts from last year had a young man holding one of our products who was not of legal drinking age. Of course that has been taken down and we apologize for sharing it. Thanks for understanding and keep sharing the love! . . . . If you think this is a good call, TAG the post with #GOODCALL!