Nütrl Vodka apologizes for sharing picture of underage teen consuming product

Apr 26 2019, 1:06 am

A BC-based beverage company has issued an apology after accidentally sharing a photo of a minor consuming their product.

Last week, Nütrl Vodka discovered that one of their photos from a year ago showed a young man who was not of legal drinking age.

“I heard about a 17-year-old on a post we shared and it really bothered me,” writes the company owner in a Facebook comment. “I saw the post and he did look over 20. I realized we need to make sure we scrutinize our shared posts more than we have.”

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The company has now instated a “25+ policy” for sharing any photos on their social media platforms.

“It means you have to look at least 25 (or show ID proving your age, just like the liquor store!) if you want a pic shared on our social,” says Nütrl.

Nütrl Vodka launched in 2013 and has since skyrocketed in popularity, amassing over 42,000 likes on Facebook and nearly 27,000 followers on Instagram.

The photo, naturally, has been removed from all platforms.

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