New Nike campaign features Cree model from Canada

Jun 18 2020, 4:28 pm

Nike’s advertising campaign for its new N7 summer collection features an Indigenous Canadian model well known for her appearance on The Amazing Race Canada.

Ashley Callingbull of the Enoch Cree Nation in Alberta appears in the campaign modelling Nike’s new shoes and clothes from the collection. The actress, model, and motivational speaker competed on The Amazing Race Canada with her father, and the pair placed third overall.

She announced on Twitter Wednesday that she’s working with Nike.

“So happy to be a part of the Nike Family. I love the images that were captured,” she tweeted.

Nike says the collection was inspired by “heritage” plants of North America and uses pastel colours and patterns to “evoke the healing force of the land,” the company said in a news release.

Hues from plants like aloe, yucca, wild rose, dandelion, and prickly pear all appear in the collection.

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Nike’s N7 collection (Nike)

“The summer N7 collection uses its design base to highlight a specific dimension of wellness in Indigenous communities,” Nike says.

It’s also created a fund related to collection to send money to Indigenous groups including the Native Wellness Institute.

The new collection launches June 21.

The campaign also features other Indigenous models including Ojbiway and Lakota journalist Chelsey Luger; Kiowa and Tongan trainer Josh Cocker; and director, writer, and photographer Tomas Karmelo Amaya, who identifies as Yoeme, A:shiwi, and Rarámuri.