Vancouver company DUER brings a new approach to traditional retail

May 16 2020, 12:13 am

Imagine shopping online and having items made to order coming straight to your door, rather than from an overflowing warehouse.

After losing 75% of revenue in less than a week during the pandemic, Vancouver company DUER decided that they needed to bring a new approach to traditional retail, thus developing a pre-sale method to line up supply with demand.

“The old-world way of creating speculative inventory and then running costly marketing campaigns to sell it, is inefficient and wasteful,” said DUER founder Gary Lenett in a press release.

“The world is changing and we have to change with it. We are introducing NEXT as a new way of doing business where we gauge demand and then produce exactly what’s needed and the cost savings is passed directly to our customer.”


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This denim company has launched NEXT by DUER, a new business concept that introduces a prototype of a product, and allows customers to order pieces at a discount throughout a 3 week campaign period. If minimum thresholds are met, the garment will be manufactured and delivered to the customer within 4 to 8 weeks.

Currently on offer is the Live Lite Pant Slim for $109, the Live Lite Pant Straight for $109, the Live Lite Pant Relaxed Taper for $109, and the Live Lite Journey Short for $69.

All projects will only be produced once they reach their goal. If project thresholds are not met, customers will receive a full refund. All products purchased through the NEXT by DUER program can either be returned for electronic store credit equal to the purchase price or exchanged for another DUER product.

Alyssa TherrienAlyssa Therrien

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