Vancouver company DUER brings a new approach to traditional retail

May 15 2020, 5:13 pm

Imagine shopping online and having items made to order coming straight to your door, rather than from an overflowing warehouse.

After losing 75% of revenue in less than a week during the pandemic, Vancouver company DUER decided that they needed to bring a new approach to traditional retail, thus developing a pre-sale method to line up supply with demand.

“The old-world way of creating speculative inventory and then running costly marketing campaigns to sell it, is inefficient and wasteful,” said DUER founder Gary Lenett in a press release.

“The world is changing and we have to change with it. We are introducing NEXT as a new way of doing business where we gauge demand and then produce exactly what’s needed and the cost savings is passed directly to our customer.”


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This denim company has launched NEXT by DUER, a new business concept that introduces a prototype of a product, and allows customers to order pieces at a discount throughout a 3 week campaign period. If minimum thresholds are met, the garment will be manufactured and delivered to the customer within 4 to 8 weeks.

Currently on offer is the Live Lite Pant Slim for $109, the Live Lite Pant Straight for $109, the Live Lite Pant Relaxed Taper for $109, and the Live Lite Journey Short for $69.

All projects will only be produced once they reach their goal. If project thresholds are not met, customers will receive a full refund. All products purchased through the NEXT by DUER program can either be returned for electronic store credit equal to the purchase price or exchanged for another DUER product.