Seattle-based Moz acquires Vancouver's STAT Search Analytics

Oct 11 2018, 12:53 am

Search engine optimization company Moz announced the acquisition of Vancouver-based STAT Search Analytics, which specializes in rank tracking and search engine result page (SERP) analytics.

Sarah Bird, CEO of Moz, made a joint announcement about the merger with STAT CEO Rob Bucci, on October 10.

“We are two growing and profitable companies, both passionate about our shared vision and values. Together we can better serve our customers, and when they succeed, we succeed,” said CEO Sarah Bird, in a release.

“Moz and STAT together provide a massive breadth of high-quality, actionable data and insights for marketers. Combining Moz’s keyword and link research tools with STAT’s daily rankings and SERP analytics, we have the most robust organic search solution in the industry.”

During the first half of 2018, Seattle-based Moz increased new enterprise business by nearly 40% with the addition of one of the largest insurance providers in the US, as well as a multinational restaurant chain.

By acquiring STAT, the combined company portfolio includes brands like eBay, Alaska Airlines and Trivago.

Moz will retain and expand the STAT team in Vancouver and Bucci will be added as vice president of research and development.

“Joining together puts us in a stronger position to build the future both faster and better than before, and create search solutions that will change the industry,” said Bucci, in a release.

Moz is expected to unveil new integrated solutions for enterprises in 2019.

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