The Gustavson Brand Trust Index measures the relationship between brand and performance, social equity, and trust and advocacy for brands in Canada.
The index measured responses from 8,975 Canadian consumers about 391 national corporate and product brands across 33 categories. The team behind the index found Canadian consumers closely link brand trust with consumer advocacy.
- See also:
This year, the top three most trusted brands in Canada are CAA, Dyson, and LEGO.
This year’s study found that millennials are less trusting compared to older generations.
This finding “appears to be due to the younger generation’s inclination to assign their loyalties to proactive organizations who they perceive to be helping solve long-standing societal issues and contributing to making the world a better place,” the study said.
Canada’s Most Trusted Brands for 2021
- Canadian Automobile Association (CAA)
- President’s Choice
- Costco Wholesale
- Home Hardware
- Mountain Equipment Co-op (MEC)
- Quaker Oats
- Lactalis Canada
- Canadian Tire