'Humblebrag' will replace 'Selfie' as the biggest internet trend in 2015

Dec 19 2017, 1:34 pm

If you’ve never shared a ‘humblebrag’ on social media, there’s a pretty good chance you’re either lying or just don’t realize when you’re doing it. According to the latest statistics from Virgin Mobile and Vision Critical, just about half of us admit to humblebragging every so often.

If you’re unaware of the term, Oxford Dictionary – the popular online dictionary of slang words and phrases – defines a ‘humblebrag’ as “Subtly letting others now about how fantastic your life is while undercutting it with a bit of self-effacing humor or “woe is me” gloss.”

Sound familiar? While 2014 was most definitely the year of the selfie, Virgin Mobile is predicting 2015 will be the year of the humblebrag.


Virgin Mobile teamed up with Jessi Cruickshank, L.A. host of Etalk on CTV and host of CBC’s Canada’s Smartest Person, to survey more than 1,000 Canadians to discover the art of false modesty and humblebragging habits across the country.


So how many of us admit to doing it? While a whopping 75 per cent of Canadians say they rarely brag, 44 per cent of those surveyed admit to humblebragging. Of those people, one third don’t even realize they’re doing it. When faced with some brag-worthy news, the majority of Canadians say they’d prefer to hold the humble and straight up brag.

What are we humblebragging about? The results showed most humblebrags are over someone’s appearance, followed by materialistic items and geographical locations. Almost 60 per cent of those surveyed say the worst humblebrags are when people claim to look bad when they clearly don’t.

Jessi Cruickshank, a Vancouverite and one of the most recognized stars in Canada who’s currently host of CBC’s primetime hit Canada’s Smartest Person and L.A. host of Etalk on CTV, believes that tooting your own horn doesn’t have to end badly:

“Personally, I love a good humblebrag popping up on my feed now and again, but according to [the study], 61% of Canadians are over it. They would rather you just straight-up brag, Kimye style, than try to coat your boast in false modesty.”

According to Cruickshank, avoiding the humblebrag is a lot easier than we might assume:

“My first rule of thumb is to add humour- it diffuses anything. Ellen Degeneres and Lena Dunham are masters of the funny humblebrag and who doesn’t love them?! Next, don’t mistake pride for bragging. Being proud of your accomplishment (A promotion! An engagement!) isn’t the same as rubbing it into everyone’s feeds. Which brings me to my last tip; don’t go overboard. A few boasts a year is tolerable, a few boasts a day is unfollow-able.”

Worried about being labelled a bragger or humblebragger? Let Virgin Mobile share your awesome accomplishments for you. Send something you’re proud of, but don’t want to brag or humblebrag, to Virgin Mobile Canada’s Facebook, Twitter and Instagram, and they’ll post it on your behalf.


Images: Virgin Mobile


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DH Vancouver StaffDH Vancouver Staff

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