Hootsuite Acquires Brightkit Extend the Reach of Social Media for Business

Vancouver based Hootsuite, the world’s most widely used social relationship platform, today announces a new product designed to help organizations extend the reach of social media programs. Available today, Hootsuite Campaigns follows the company’s acquisition of Vancouver based Brightkit, an engagement platform for creating customized social marketing campaigns. Through the acquisition Hootsuite surpasses 10 million users while adding new global Enterprise customers and executive hires.

“Organizations are looking for new and exciting ways to engage their audience,” says Ryan Holmes, CEO of Hootsuite. “Hootsuite Campaigns extends our social marketing capabilities, allowing businesses to reach new audiences through engaging contests, sweepstakes and galleries, all managed from their Hootsuite dashboard.”

Hootsuite Campaigns empowers digital marketers with more than 13 types of different social contests, sweepstakes and galleries to attract followers and drive leads. Hootsuite Campaigns delivers high impact, measurable results across embeddable microsites, Facebook and mobile devices. Campaigns is integrated with Hootsuite’s primary dashboard so businesses can monitor campaigns, engage with customers and build lists for further outreach from a single location.